Paid Advertising (PPC)
Every Pound Accountable to Revenue
Paid media is the fastest way to test messaging, capture demand, and scale what works — but only when every campaign is wired to real revenue data. We build paid programmes where creative, targeting, and bidding decisions are driven by what actually closes, not what merely clicks.
Our team manages the full funnel: search campaigns that capture high-intent demand, social campaigns that create it, and retargeting structures that recover the 97% who don't convert on first visit. Landing pages, tracking, and creative iteration are all handled in-house.
Server-side tracking and first-party data integration mean our optimisation signals survive privacy changes — so the algorithms learn from purchases and qualified leads, not shallow proxies.
What we deliver
Search & Shopping Campaigns
Intent-based structures with query-level control, negative mining, and feed optimisation for commerce.
Paid Social Creative Systems
Concept-test-scale creative pipelines producing a steady stream of winning ad variations.
B2B Demand Generation
LinkedIn and account-based campaigns aligned to sales stages with CRM-verified lead quality.
Conversion Tracking Engineering
Server-side tagging, offline conversion imports, and enhanced conversions built by actual engineers.
Budget & Bid Strategy
Portfolio bidding, budget pacing, and incrementality testing to deploy spend where it returns most.
Creative Performance Analysis
Systematic hook, angle, and format testing with clear readouts on what drives profitable acquisition.
Who it's for
E-Commerce Scaling
Profitably scale ad spend with MER-based budgeting, catalogue ads, and creative that converts cold traffic.
Lead Generation Engines
Predictable cost-per-qualified-lead for service businesses, with speed-to-lead automation built in.
Product Launches
Coordinated multi-channel launch campaigns that build awareness and capture early demand fast.
Account Rescues
Turn around underperforming accounts with forensic audits, restructures, and disciplined testing.
Tools & technologies
How we deliver
Account & Market Audit
Audit existing accounts, tracking integrity, and competitor positioning to find the biggest levers.
Tracking & Structure
Rebuild conversion tracking, campaign structure, and landing pages on solid foundations.
Test & Learn
Structured creative and audience experiments with statistically sound decision rules.
Scale Profitably
Shift budget to proven winners, expand channels, and defend efficiency as spend grows.
What's included
- Google Ads (Search, Shopping, Performance Max, YouTube)
- Meta, LinkedIn, and TikTok paid social
- Landing page design and A/B testing
- Server-side conversion tracking and attribution
- Full-funnel retargeting architecture
Ready to get started?
Let's discuss how paid advertising (ppc) can transform your business operations.
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