AI voice agents ended missed calls — and grew bookings 41%
A regional HVAC company was losing after-hours and overflow calls to competitors. Our AI voice agent now answers every call, qualifies jobs, and books them directly into their schedule — alongside a local SEO programme that doubled map pack visibility.
BrightPath's office answered 62% of inbound calls. Nights, weekends, and busy periods went to voicemail — and their own call-back tests showed most homeowners simply phoned the next company on the list. They were funding marketing to generate calls they physically couldn't answer.
The approach
AI voice agent deployment
We built a voice agent trained on their services, pricing rules, and scheduling system. It answers instantly, qualifies the job, books appointments into their field management software, and escalates emergencies to the on-call engineer.
Local search programme
Google Business Profile optimisation across their service area, location pages, and citation cleanup pushed them into the map pack for their core service-plus-town queries.
Review velocity system
Automated post-job review requests via SMS turned happy customers into a steady stream of five-star reviews.
Call answer rate went from 62% to 100% overnight — the agent has handled thousands of calls including a Christmas-week cold snap that would have buried the office. Combined with doubled map visibility and a strengthened review profile, monthly bookings rose 41% within two quarters.
The office team now spends their time on scheduling optimisation and customer care instead of racing the phone.
“The voice agent booked a £4,000 boiler replacement at 11pm on a Saturday. That one call paid for months of the service.”
Marcus Webb
Owner, BrightPath Heating & Air
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